Understanding your facial hair and having a barber who knows his stuff are two major keys to unlocking your beard’s potential. Moisturizing daily with the right stuff is key. There are millions of products out there, but Kellett has a favorite: “In my opinion, you can’t go better than coconut oil. It’s natural, it smells good, washes out, adds all the nutrients that you would need.” Any chump can be lazy enough to grow a beard, but maintaining a healthy face while you’re growing one will ensure that, if you decide to ditch the hirsuite covering, you won’t expose a follicular disaster area.