We find it that every man crosses this bridge during their beard journey and we are proud to be a help. Beard balms come in a variety of textures some soft, firm, and some in between. As our beards begin to grow and reach various lengths the tougher it can be to maintain a great beard appearance with just beard oil and a comb. Beard balm has a mixture of wax formulated within that when applied allows the styling and holding of the beards shape. The best time to apply beard balm so that it really ignites and gets into the hair follicles is right after a shower. The beard should be just right, dry off with towel so not a lot of moisture remains and then apply beard balm. It should be massaged into the beard and then comb along with style for optimal desired look.