Lets face it with all puns intended! Your beard needs moisture if you are going to attract the ladies. How many times have you been at the bar with friends and that beautiful lady, seeing how the beard looked from across the room, came over to touch it and it pricked her. Listen...Don't be that guy! The moisture in a beard balm originates from the Shea butter in the balm ingredients. It helps to soften skin beneath the beard and allows the hair to stay moist so not only does your beard look soft it continues to feel soft throughout the day or night.
Between the sun, the air condition, and climate outside the moisture in our beards is zapped away constantly. We strongly suggest that you use a beard oil or beard balm daily to help fight this. Trust us the ladies love a moist beard and what bearded man doesn't.
Cheers! to all my bearded brothers who are at the bars putting their beards to work. Keep moving forward and stay moist my friend!.